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Space Station.
Space Station: Image credit: Space Adventures.

Space tourism company Space Adventures announced on Wednesday that they've completed a deal to send an unnamed Japanese celebrity to the International Space Station. The deal was negotiated with Dentsu, the world's largest advertising agency, which had previously organized a commercial filmed on board the station for Pocari Sweat (a sport drink). Space Adventures has now filled two of its four allocated seats on Soyuz launches over the next few years. The other seat will go to Greg Olsen, who's currently training at Russia's star City in preparation for his launch as early as October.

Space Adventures, Ltd., the world's leading space experiences company, announced today it has begun working with Dentsu, the world's largest advertising agency, to send a prominent Japanese figure to the International Space Station (ISS) within the next several years.

As part of the agreement with Dentsu, Space Adventures will dedicate one of the four seats the company has available on the Russian Soyuz TMA spacecraft. Space Adventures currently has a contract with the Federal Space Agency of Russia that provides them with the sole rights to transport the next four private space explorers to the ISS. The first of the four seats has already been contracted by American technology entrepreneur, Greg Olsen, Ph.D., who is currently training at the Yuri Gargarin Training Center in star City, Russia. His expedition is currently planned for April 2005. With two of the four seats committed, Space Adventures has two seats remaining on the Soyuz.

"I welcome the opportunity to work with Dentsu. They are the world's premier advertising agency and we are delighted to embark on such an exciting opportunity with them," said Eric Anderson, president and CEO of Space Adventures. "As Dentsu has cultivated unique artistic designs and opportunities for advertising in today's marketplace, we, at Space Adventures, are using the same enthusiasm and innovative techniques to open the space frontier to private citizens. Together, we will make history by sending the first Japanese private explorer to space."

About Space Adventures: The world's leading space flight experiences and space tourism company offers a wide range of programs from Zero-Gravity and Edge of Space flights, cosmonaut training and space flight qualification programs to reservations on future suborbital spacecraft. Headquartered in Arlington, Va., with an office in Moscow, Space Adventures is the only company to have successfully launched private individuals to the ISS. The company's advisory board comprises Apollo 11 moonwalker Buzz Aldrin, shuttle astronauts Kathy Thornton, Robert (Hoot) Gibson, Charles Walker, Norm Thagard, Sam Durrance and Byron Lichtenberg and Skylab Astronaut Owen Garriott.

About Dentsu Inc.: Founded in 1901, Dentsu is the largest advertising agency brand and the fifth largest marketing and communications organization in the world. Based in Tokyo, Dentsu offers national, multinational and global clients the most comprehensive range of advertising and marketing services through its unique "Total Communications Services" approach. Dentsu has pioneered and set global standards for integrated communications, which in latter years have been adopted by a number of major international networks. The group has more than 6,000 clients and 14,245 full-time employees in both Japan and in its offices overseas. Consolidated billings (net sales) for fiscal term 03/04 were recorded at 1,749 billion yen. Dentsu is publicly quoted on the Tokyo Stock Exchange. For more information, please visit www.dentsu.com.




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